Enjoy this post by guest blogger Dan!
Good morning from T.I.G.E.R.S. in Myrtle Beach South Carolina!
Did you eat breakfast this morning? Do you feel Grrrrreaaaaat? Did you go to the gas station and put a tiger in your tank?
It seems that when advertisers want to create an image of strength and power, they historically turn to the tiger.
Back in 1951, the Kellogg Company was planning to introduce a new breakfast cereal called Kellogg’s Frosted Flakes. They wanted a mascot that would embody energy and vitality so they ran a national contest and asked the public to send in their suggestions, the one that was selected was a cartoon of a friendly, smiling tiger that was eventually named Tony.
For over 60 years now, Tony the Tiger has been telling kids that if they had Frosted Flakes for breakfast that they would feel Grrrreaaaat!
In 1959, the ESSO oil company (now EXXON) introduced a new advertising campaign telling consumers that if the filled up on ESSO, they would put a tiger in their tanks. The ad campaign hit stride in the mid-60s and became one of the most famous ads in history.
The slogan: “Put a tiger in your tank”, gave ESSO something that its competitors lacked, a personality in an otherwise boring business. In 1965, Time magazine declared that 1965 was “the year of the tiger” in New York, the advertising capital of the world.
At T.I.G.E.R.S. in Myrtle Beach, every year is the year of the tiger, so if you want to feel – Grrreaaaaaat! Come and see our tigers and other exotic animals.